Vitality Nutrition & Fitness
About us:
At Vitality Nutrition & Fitness, we're not just here to hand you a meal plan or workout-this is personal. We've been in your shoes, and we know what it takes to create real, lasting change. We started Vitality to make coaching simple, supportive, and something that actually fits into your life-not the other way around. Whether you're working on weight loss, healing your gut, or just trying to be more consistent, we've got your back. Our team is made up of real people with real stories-coaches who balance busy schedules, families, and training just like you. With experience in CrossFit, nutrition, sports, and life outside the gym, we've helped hundreds of people transform their health-and we're just getting started.
Erik Schmaedeke
Fitness & Nutrition Coach Erik is a graduate of the University of Colorado and has been involved in CrossFit for over 11 years. He began his career in the fitness industry in 2010 and opened his own gym in 2012, where he has helped athletes of all levels build strength, confidence, and long-term success. Erik brings a deep passion for coaching, performance, and continued education, using his extensive experience to help clients improve both inside and outside the gym. Outside of coaching, he is married to his wife, Michelle, and is a proud father to his daughter, Brinley. Certifications & Credentials: • CrossFit Level 2 Coach • CrossFit Level 1 Coach • CrossFit Olympic Lifting Coach • Precision Nutrition Level 1 Coach • IYCA High School Strength & Conditioning Specialist • NASM Speed and Agility • ISSA Personal Trainer • ACE Certified Personal Trainer
Madelyn Doran
Fitness & Nutrition Coach Madelyn Doran is a certified personal trainer, L1 & L2 CrossFit coach, and nutrition coach who is passionate about helping others discover a sustainable love for health and wellness. She graduated from Grand Canyon University with a degree in Health Sciences and combines education, experience, and real-life application to support clients in reaching their lifestyle and fitness goals. Madelyn believes that with the right guidance, accountability, and teamwork, anyone can build lasting habits and create the life they have always dreamed of. Outside of coaching, she is happily married to her husband Alex and recently welcomed her beautiful son, Atlas, into the world.
Scott Robertson
CMO Scotty Robertson holds a Bachelor’s degree in Marketing from Montana State University Billings and a Master’s degree in Digital Marketing: Sports & Entertainment from the University of Colorado Denver, along with a Master’s degree in Entrepreneurship. With over six years of experience in marketing, content creation, and brand development, he has worked with multiple companies across the sports and fitness industries to create engaging, results-driven digital strategies. Outside of business, Scotty has been training and competing in the fitness and CrossFit space for more than seven years and recently began competing in HYROX events. While he does not serve as a coach, he brings the perspective of an athlete and lifelong learner who is passionate about health, performance, and personal growth. He continues to share his weight loss and health and wellness journey through his platform, ScottysFitness, while working on an exciting new project coming soon.
Todd Tolentino
Fitness & Nutrition Coach Todd has been involved in the fitness industry for over eight years and studied Kinesiology at Metro State. He is both NASM CPT and ISSA certified and brings a practical, real-life approach to coaching. In recent years, Todd has shifted his focus toward nutrition, helping real people achieve real, sustainable results through balanced habits and long-term lifestyle change. Outside of coaching, Todd is a dedicated family man who has been married for 12 years and is the proud father of four kids. He also enjoys life on his mini farm on the outskirts of town, which keeps him busy in his free time. Recently, he discovered a passion for CrossFit, competing in local competitions and continuing to learn and grow alongside the fitness community.
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